Taipei diner's Jurassic theme helps avoid extinction

Dino-diner stays trendy in crisis
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By Ralph Jennings
TAIPEI (Reuters Life!) - A dark but never empty restaurant in Taipei has avoided extinction over two decades of ever-changing food fads and themes by standing by its dinosaurs.
The three-storey Jurassic Restaurant packs hundreds of patrons a night into cavernous halls alongside 6-meter (19 ft) long dinosaur skeletons, some with gaping mouths big enough to swallow a beer keg.
Dinosaurs may have gone extinct millions of years ago, but their appeal lives on, said restaurateur Huang Pei-song.
"Because dinosaurs don't exist, everyone will say 'wow, look at these'," Huang said.
Jurassic Restaurant, named after a era some 135 to 203 million years ago when dinosaurs such as Diplodocus roamed earth, opened in 1988 as most Taipei bars were relying on American "Wild West" themes, which have since gone out of fashion.
The original owner was also a Jurassic junkie.
Today, the place competes with restaurants that specialize in hospital, airliner and toilet decor in a country that seems obsessed with theme diners.
The restaurant can seat up to 500 people, including some in private rooms lined with black fiberglass rock. Restroom taps are shaped like Tyrannosaurus Rex heads, as are the handsets on the house pay phones.
The menu is, of course, dinosaur-free, and offers predominantly Chinese food.
And Jurassic's formula has hardly fossilized.
Gaping dinosaur heads pass for a marquee, still enticing up to 300 people a night, many from the busy surrounding neighborhood.
Some have been so many times they barely notice the fangs hanging over their beer mugs.
"This is a good place to chat and drink," said regular customer Henry Chang, 45. "The place is big but relaxed."
(Editing by Miral Fahmy)

Source: Reuters